A Self-Hosted Alternative to LoopedIn and Frill for WordPress

LoopedIn and Frill are good tools. But they come with three things some teams do not like: a monthly bill, your data on someone else’s server, and your roadmap living at their address instead of yours. If any of that bothers you, you can run the same thing on your own WordPress site and keep control.

Why people switch

SaaS feedback tools charge from about $30 to a few hundred dollars a month, and the price goes up as you grow. You also do not own the page. Your roadmap sits at something like feedback.yoursite.com, and Google gives the credit to the tool, not to you. For a lot of teams, that feels backwards.

What a self-hosted board gives you

When your board runs inside your own site, you get the whole thing: feature requests, voting, comments, and a public roadmap. No monthly fee. No third party reading your users’ feedback. No extra login for your visitors. And because it is your page on your domain, Google can find it and send visitors back to you.

Meet SimpleBoards

SimpleBoards is a WordPress plugin that does the same job as LoopedIn and Frill, on your own site. The free version has a public ideas board, voting, guest submissions, comments, and a kanban roadmap. The paid add-on adds private boards, a changelog, automation, and design controls, the parts SaaS tools charge for every month.

Moving over is easy

Switching does not mean starting over. SimpleBoards can import a LoopedIn CSV file and keep your titles, descriptions, statuses, dates, and vote counts. Export from your old tool, import the file, and your board is full.

Own the whole thing

Once you are self-hosted, you control the address, the design, the data, and the SEO. Put your board on a roadmap page, turn on voting, and drop the subscription.

Try the demo or see the pricing.

Last updated on: August 12, 2026